You Can Forget
ui / uX & web design,
art direction, illustration
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Their polish branch wanted to make a campaign about long-term contraception method.
Core of the campaign was a website, with 4 different stories about 4 different women, who were using 4 most popular contraception methods. Every story have leading color, female character (model) and hand drawn icons.
Main message of the campaign was, that You can forget about “ordinary” methods, because:
1 – it happens, 2 – the long-term one is much better alternative.
Stories are compared with facts about disadvantages of a short-term contraception, showing the benefits of a long-therm method.
Every story have 5 chapters: introduction, memory, effectiveness, cost and testimonials. On desktop they are showed as left and right side comparison. On mobile these sides are divided into smaller parts, showed as slides following one after the other.
Last section of website contain map with contacts to doctors, who are providing more informations about long-term contraception.