creative & art direction,
packaging design, typography, branding, illustration
Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987.
They wanted to redesign their export product line for English-speaking countries.
Their rice cakes are perfect snacks, especially for people who care about their well-being and a nice silhouette. They are baked out of whole grains of brown rice and that is why they provide the same ingredients as natural rice.
With consideration of those facts facts:
1. the product’s competition had already good, established position in the market,
2. today colorfull, over-designed packages are outshouting one another each other from the store shelves…
…design ended up with irregular shape, atypical setup and clean look, so product can stand out from the crowd.
Rice cakes are incredibly light and crispy. They are also very natural, simple and healthy. All these qualities are shown by using approach “what You see is what You get”.