packaging design, illustration, typography, crafts, creative & art direction

Back to Black is non-commercial project. It’s a result of haunting need for creating original things, doing something like no one before. It’s challenging and exciting, like exploring uncharted territories.

Amy’s songs are very personal, so the idea of creating some kind of intimate experience was born natural. We have jeans with 2 layers. To get inside, You have to open the zipper. To get to the CD, You have to pull it out from lingerie. You can also check songs lyrics on label tags. Another layer is in under 2 buttons.