Belly Deli
packaging design, typography,
branding, illustration, creative & art direction
Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987.
They wanted to redesign their export product line for English-speaking countries.
Their crunchy granulated bran is wheat and oat bran baked with natural jam. Brans nutrients have great impact on health and well-being. It’s for women who appreciate delicious tastes of fruits and want to take care of their silhouette.
With consideration of those facts facts:
1. the product’s competition had already good, established position in the market,
2. today colorful, over-designed packages are outshouting one another each other from the store shelves…
…design ended up with irregular shape, atypical way of opening and clean look, so product can stand out from the crowd.
Bran have only simple, natural ingredients and these qualities also stay behind the design idea.
